Getting Started in Personal and Executive Coaching: How to Create a Thriving Coaching Practice by Stephen G. Fairley & Chris E. Stout

Author:Stephen G. Fairley & Chris E. Stout
Language: eng
Format: mobi
Publisher: Wiley
Published: 2008-05-01T14:00:00+00:00

Some of these statements may stimulate your thinking:

Achieving your personal best Reaching your professional best

A sense of forward movement Built to last

Building trust Being wise

Providing insight and clarity Someone you can turn to and trust

Honesty and integrity Reaching your goals

Achieving peak performance Living your dreams

Focusing your energy Current for today’s needs

Here’s an example:

I want my company to project an image that is attractive to small-business owners and leaders at midsized companies. It should sound like an established company that can provide various services, but focuses on coaching. I want it to be clear that I target leaders in companies. I want it to focus on being fresh and current—for the challenges companies are currently facing.

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